{"product_id":"실패를-통과하는-일","title":"Going through failure","description":"\u003cp\u003e\u003cspan\u003e★ Highly recommended by Kim Bong-jin, Shin Su-jung, and Je Hyun-joo\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eA decade in which one person persevered and bore the responsibility to the end.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIn 2015, when the very concept of paying for and consuming digital content was unfamiliar, 'PUBLY' emerged in the Korean market with an unprecedented business model. It opened the door to the paid content market by featuring experts and professionals as writers, and subsequently grew rapidly, launching six services including the subscription model 'PUBLY Membership'. The rapid growth, achieved by securing four rounds of investment from seed to Series B, seemed like a typical success story.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eHowever, the author starkly reveals that even at moments when the company was receiving attention, countless trials and errors and confusions were repeatedly occurring internally. This book is not a chronicle reflecting on corporate achievements, but a frank business journal documenting the process of navigating failures. More than regret, it speaks of learning; more than defeat, it speaks of passing through. This book is the rawest management story, one that only someone who has embraced and endured both business and life simultaneously could write.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eVision, People, Money: 10 Decisive Moments Amidst Conflict\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe author condenses a decade into 10 decisive moments. From the launch to the termination of services, negotiations with investors, conflicts with shareholders, organizational expansion and painful layoffs, to the final sale. Each scene is not just a record of events, but moments where vision and reality, data and emotion, clashed head-on.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eCrucially, most scenes stem from 'poor decision-making' made as a founder. Some choices created new opportunities, while others resulted in irreversible consequences. The subtle tension with investors, conflicts with team members, and the customers' cold reactions constantly deviated from expectations. This book faithfully captures such moments of conflict, demonstrating that 'management, after all, is a battle against uncertainty.'\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThe greatest value of this book lies in conveying the atmosphere and pressure of the field that profit and loss statements and strategy reports do not tell. This record, which can be called an 'ultra-realistic business notebook,' does not beautify failure as a stepping stone to success, but fully conveys its weight and meaning. It shows that the process of honestly confronting and sharing the themes of mistakes, failures, and frustrations can itself be an asset, giving readers the strength to mature together.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eSolid Insight Only a Person Who Has Navigated Failure Can Convey\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eFrom the very first moment of founding to the very end of the sale, the author persistently questions, 'Who am I?' And in the end, they find the true reason why they are doing this work. The author, who struggled alone, firmly states, \"Founding a business is about honestly answering the question 'Who am I?' every day, without avoiding it. Therefore, the most precious thing I gained over the past 10 years is 'myself,' who endured this time with my whole being.\"\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eEven while documenting painful mistakes, irreversible judgments, and scenes they wished to avoid, the author does not leave them as mere failures. Instead, they calmly explain how they came to understand themselves more clearly through that process.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eNot only wavering founders but all those who are moving forward step by step toward their self-set goals will find scenes in this book that resonate with them. And finally, each will find their own answers. \"Why are you doing this work? And where are you heading now?\" The questions posed by the book are simple yet powerful. Ultimately, this book is the most honest and realistic management book that encourages each person to retrace their life's trajectory and gain the courage to move forward again.\u003c\/span\u003e\u003c\/p\u003e","brand":"서점","offers":[{"title":"Going through failure","offer_id":45767741047018,"sku":null,"price":26.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0320\/3632\/3464\/files\/Thumbnail_website_55_d88cfb36-8644-497c-bd33-97ae5012c457.jpg?v=1767161244","url":"https:\/\/kmall09.com.au\/en\/products\/%ec%8b%a4%ed%8c%a8%eb%a5%bc-%ed%86%b5%ea%b3%bc%ed%95%98%eb%8a%94-%ec%9d%bc","provider":"KMALL09","version":"1.0","type":"link"}